IntroducingTHE TWO-DAY
BRAND-TO-REVENUE
INTENSIVE
A Working Intensive to Uplevel Your Brand and Lock the Decisions That Drive Revenue
Is It Time to Rebuild Your Brand’s Revenue Power?
This facilitated working intensive cuts complexity and tightens execution. Build your Brand-to-Revenue System—Offer → Positioning → Messaging & Proof Strategy → Customer Journey → 90-Day Visibility Focus—plus an execution plan with owners and a simple weekly scoreboard.
Two Days. Zero Fluff.Together We Realign Your Brand + rebuild your revenue strategy.
In this 2-Day Intensive we…
Clarify identity + direction (what you stand for, what you won’t do)
Lock positioning + differentiation pillars (why you win)
Map your offer ecosystem (tiers, packaging, guardrails)
Identify proof + trust assets needed to close doubt
Architect the customer journey (conversion + retention + upgrade)
Build a 90-day visibility plan (channels + sequence + assets)
Finalize a 90-day execution plan (owners, dates, scoreboard)
3 Reasons Your Brand May
Need This Workshop…
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- 01 -
YOUR GROWTH PLATEAUED
You’re busy, but growth feels stuck. Leads are inconsistent and sales still leans on you. You may need more potent offer funnels + conversion paths, and execution plans.
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- 02 -
IT’S YOUR CHANGE-MOMENT
Something shifted… new services, new pricing, new market, or growth. You may need to realign fast before you scale the wrong thing, or scale in the wrong direction.
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- 03 -
YOU’RE LEAKING PROFIT
You’ve grown, but your brand is fragmented… too many offers, mixed messaging, squeezed margins. You may need to tighten your positioning for efficiency and differentiation.
IntroducingThe Brand-To-Revenue
Turnaround Intensive
A Two-Day Intensive
This growth strategy workshop is a decision lab for founders, managers and teams: two facilitated days that surface the real constraints, map your offer stack to buyer reality, and translate brand identity into a go-to-market playbook.
The 3 Focus Areas
1. Offer + Pricing Architecture
+ Pipeline Focus
Build a clean offer ladder, price it with confidence, and aim your pipeline at the deals that actually move revenue.
2. Positioning + Messaging Map + Proof Strategy
Clarify what makes you the obvious choice, translate it into sharp messaging, and back it with proof that closes skeptics.
3. 90-Day Execution Blueprint
+ Weekly Scoreboard
Turn the plan into weekly action with clear owners, milestones, and a scoreboard that keeps momentum honest.
What We Build Together-
Offers + Pricing Strategy
<ul><li>Offer Ecosystem: Product/Service/Program tiers by client, revenue, and strategic priority.</li><li>Offer Ecosystem Map: entry → core → premium pathway.</li><li>Pricing Logic + Fit Rules: simplification (what to cut), what you sell, who it’s for, who it isn’t for.</li></ul>
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Conversion & Engagement
<ul><li>Customer Journey Architecture: conversion, retention, upgrade path + friction fixes.</li><li>Messaging Pillars + Proof Lines: what to say, what to show, where it lives.</li><li>Positioning Direction: your clear market stance (why you, not “another provider”).</li></ul>
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Core Brand Attributes
<ul><li>Non-Negotiables: the 3–7 attributes that must be true in every touchpoint (or it’s off-brand).</li><li>Experience Promise: what clients should consistently feel and get—end to end.</li><li>Decision Filters: What you protect as you scale… simple “yes/no” rules to protect quality, fit, and positioning.</li></ul>
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Target Audience Strategy
<ul><li>Audience Deep Dive: priority segment, context, goals, pains, and decision patterns (functional + emotional + identity).</li><li>Objections + Trust Triggers Map: what stops them from buying, what they need to believe, and what proof removes doubt.</li><li>Influencer + Ecosystem Snapshot: who shapes their choices, where they research, and the channels/moments that most influence purchase decisions.</li></ul>
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Operating Principles + Decision Rules
<ul><li>Values Framework: define the few values you’ll actually run the business by (not a poster list).</li><li>Operating Principles: Guardrails and rules that guide decisions, and protect margin and focus (what you will / won’t do).</li><li>Business Mantras: Internal mantras that keep execution consistent.</li></ul>
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Execution Plan + Scoreboard
<ul><li>Strategy Decisions: Documented and Aligned. </li><li>90-Day Execution Plan: priorities, owners, milestones, deadlines, definition of done.</li><li>Master Blueprint: Brand + Revenue Plan delivered after workshop.</li><li>Working Spreadsheets: For each section detailed and organized.</li></ul>
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The Master Deliverables
<ul><li>Executive Summary: what’s true now, what we decided, what happens next.</li><li>Operating Principles + Decision Rules: Values → Operating Principles → Business Mantras.</li><li>Target Segment Map: triggers, objections, what they must believe, language bank.</li><li>Positioning + Differentiation: pillars, proof gaps, how to win the category.</li><li>Offer Architecture: tiers, packaging rules, guardrails, pricing logic.</li><li>Conversion Path: funnel sequence + key assets required.</li><li>Journey + Experience: friction fixes + signature moments to install.</li><li>90-Day Execution Blueprint: priorities, sequencing, owners, milestones, and recommended operating cadence.</li><li>Scoreboard: KPIs + weekly review rhythm.</li></ul>
THE TWO-DAY FLOW
A No-Nonsense Systemized Agenda
DAY 1
Brand Core + Market Clarity
Purpose: tighten the fundamentals that unlock growth:
offers, audience, differentiation, brand identity.
Opener: Founder Focus Pulse + 90-Day Focus
Session 1: Values → Operating Principles → Mantras
Session 2: Purpose, Vision & Definition of Winning
Session 3: Archetypes + Brand Energy + Emotional Promise
Session 4: Offer Ecosystem + Tiering + Guardrails
Session 5: Target Audience Deep Dive (with language bank)
Session 6: Competitor Benchmarking + Differentiation Pillars
Close: What’s True Now + What We Decide Tomorrow
DAY 2
Positioning + Go-to-Market + Execution
Purpose: convert foundation into a usable go-to-market
system+ lock in the 90-day plan.
Session 1: Brand Attributes (Top 5 Non-Negotiables) + Experience Promise
Session 2: Positioning Statements + Messaging Pillars
Session 3: Customer Journey Mapping (convert + retain + upgrade)
Session 4: Experience Design (touchpoints + signature moments)
Session 5: Marketing Channels + Visibility Plan (90-day focus)
Session 6: 90-Day Execution Plan + Included 30-Day Sprint
The Blueprint
Why This Works
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We eliminate the drift by defining what you stand for, what you sell, and who it’s truly for—then we package it into a clear offer ladder with guardrails, so marketing and sales stop improvising.
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We sharpen why you win, turn it into positioning and message pillars you can actually use, and build “show, don’t tell” proof lines—so trust accelerates and you stop competing on vibes.
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We map how customers move from first touch to repeat and referral, choose a calm channel cadence that’s sustainable, and lock everything into a 90-day roadmap with owners and quick wins—so the strategy ships.
Growth Strategist, Brand Architect
Growth Strategist, Brand Architect
Meet Jason Delfos
18+ years of guiding businesses through brand repositioning, client journey design, and client acquisition strategies…
Jason Delfos is a growth strategist and brand architect who works with ambitious, service-based businesses ready to lead with clarity, purpose, and distinction. Known for his sharp thinking and mission-first approach, Jason helps companies get serious about their brand… clarifying their vision, aligning their values, and crafting brand experiences that spark loyalty and long-term growth. His work blends strategic precision with a deep respect for social responsibility, and turning strong ideas into structured, scalable impact..
”My work is about alignment: clarifying who you are, tightening how you deliver, and serving the right people well..” ~ J. Delfos
testimonials
testimonials
"... our sales has spiked over 420%..."“We walked into the workshop with a lot of “almosts” and half-decisions… it felt like a guided pressure-test. The format really exposed what was fuzzy, pulled the best thinking out of our team, and turned ideas into clear decisions… we left with real solutions and alignment and our sales has spiked over 420%. Highly recommend it. We are grateful for Jason and team.
Gregg Fasbinder President, Moxie Institute
Your Questions, Answered
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It’s customer-facing business strategy—the parts of the business that directly affect how people discover you, trust you, buy, stay, and refer. We don’t spend time in financial modeling or internal ops unless it impacts delivery, proof, conversion, or retention.
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Because most growth stalls happen before ads: unclear offers, weak differentiation, vague proof, leaky customer journey, and inconsistent messaging. We fix the system that converts attention into inquiries—then choose a channel plan you can execute consistently.
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Because we don’t stop at words and pretty visuals. We connect positioning to proof and proof to the journey, then assign execution so it ships. Most “rebrands” fail because the business can’t consistently demonstrate the claims or deliver the experience being marketed.
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You’ll leave with a connected Growth Operating System: offer ladder + guardrails, priority audience, differentiation pillars, positioning + messaging framework, proof plan, end-to-end customer journey map (including trust moments + retention/upgrade path), a focused channel cadence, and a 90-day execution roadmap with owners and quick wins.
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It’s the full path from Stranger → Aware → Consider → Buy → Repeat → Advocate, including: what they’re thinking, what they need to trust, the friction that slows them down, and the trust moments that flip decisions faster—plus retention and upgrade triggers.
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The last phase is execution and action: we convert decisions into a 90-day action roadmap, quick wins, and execution cards with owners, definitions of done, and first-48-hours steps. Then the included 30-day sprint locks it in.
Let’s Work Together
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